by
Smith, Ronald D., 1948- author.
Format:
Books
Publication Date
2017
Excerpt:
's next? -- Example 7D: Selecting advertising and promotional tactics -- Checklist 7D: Advertising and
by
Newsom, Doug.
Format:
Books
Publication Date
2011
Excerpt:
announcements -- Writing advertising copy for electronic media-television, radio, online -- Copywriting for TV