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Introduction to advertising and promotion : an integrated marketing communications perspective
Introduction to advertising and promotion : an integrated marketing communications perspective
by
Belch, George E. (George Edward), 1951-
Format:
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Publication Date
1995
Excerpt:
Comunicación en la mercadotecnia.
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Promotional strategy : managing the marketing communications process
Promotional strategy : managing the marketing communications process
by
Engel, James F.
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Publication Date
1994
Excerpt:
Mercadotecnia -- Administración.
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