by
Arens, William F.
Format:
Electronic Resources
Publication Date
2002
Excerpt:
segmentation and the marketing mix: determinants of advertising strategy -- Research: gathering information for
by
Macklin, M. Carole.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html
Format:
Books
Publication Date
1999
Excerpt:
advertising impacts the children themselves." "Advertising to Children presents research designed to stimulate