by
Clow, Kenneth E.
Format:
Books
Publication Date
2007
Excerpt:
media selection -- Trade promotions -- Consumer promotions -- Personal selling, database marketing, and
by
Arens, William F.
Format:
Electronic Resources
Publication Date
2002
Excerpt:
mix -- Relationship building: direct marketing, personal selling, and sales promotion -- Relationship
by
Macklin, M. Carole.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html
Format:
Books
Publication Date
1999
Excerpt:
look at adolescent girls and boys / Selling food to children : is fun part of a balanced breakfast