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IIE
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00000IIE
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
-to-one marketing and mass customisation -- Business-to-business marketing -- Stakeholders in relationship marketing
Available: Copies:
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Brink, A. (Annekie)
Format: 
Books
Publication Date 
2014
Excerpt: 
markets of CRM -- Internal marketing -- One-to-one marketing and mass customisation -- Business-to-business
Available: Copies:
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Brink, A. (Annekie)
Klappentext
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017996959&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2008
Excerpt: 
marketing (B2B) -- Stakeholders in relationship marketing -- Planning a CRM strategy -- Implementing CRM in
Available: Copies:
Cover image for Converting customer value : from retention to profit
Converting customer value : from retention to profit
by 
Murphy, John A., 1948-
Table of contents http://www.loc.gov/catdir/toc/ecip0515/2005020017.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005020017-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Business planning.
Available: Copies:
Cover image for Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever
Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever
by 
Gordon, Ian, 1952 June 19-
Table of contents http://lcweb.loc.gov/catdir/toc/98-134752.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html
Format: 
Books
Publication Date 
1998
Excerpt: 
Relationship Marketing -- Customer Bonding -- Consumer Versus Business Relationships -- Planning for Better
Available: Copies:
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