E-commerce : a southern Africa perspective

Setting the scene -- The e-commerce environment -- The network economy and market structure -- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing -- Pricing -- Advertising, communication and branding on the Internet -- e-Tailing -- Services -- Strategic choices in e-commerce -- e-Commerce and the macroenvironment -- e-Commerce and the law -- Macroenvironment and the digital divide -- Future developments for e-commerce -- Information goods, MP3s and digital rights -- m-Commerce.