by
Tellis, Gerard J., 1950-
Inhaltsverzeichnis Advertising and sales promotion strategy
Format:
Books
Publication Date
1998 1997
Excerpt:
-- Communication Strategy. Introduction to Persuasion. How to Win and Hold Consumers' Attention. Persuasion with
by
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format:
Regular print
Publication Date
1997
Excerpt:
. Creative Execution: Attention and the Structure of Ads -- 11. Corporate Advertising Communications -- 12