by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2012
Excerpt:
International Advertising -- Agency Selection -- Advertising Research -- Creative Decisions -- Media Selection
by
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format:
Regular print
Publication Date
1997
Excerpt:
. Media Plan Implementation -- 18. Advertising Strategy Research -- 19. Concept Development Research, MJTs