by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2012 2011
Excerpt:
This second edition builds on the success of the market-leading first edition, recognising that
by
Shimp, Terence A.
Format:
Books
Publication Date
2010
Excerpt:
brand equity, influencing behavior, and being accountable -- Facilitating the success of new brands
by
Leach, John, 1965-
Table of contents http://catdir.loc.gov/catdir/toc/fy044/2004299095.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004299095.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004299095.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004299095.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004299095.html
Format:
Books
Publication Date
2003
Excerpt:
Success in business.