2 Results
00IIE
Cover image for Social marketing : influencing behaviors for good
by 
Lee, Nancy, 1932-
Format: 
Books
Publication Date 
2011
Excerpt: 
Considerations in Evaluation Planning -- Chapter Summary -- Research Highlight. Increasing Breast Cancer
Available: Copies:
Cover image for Brand spirit : how cause related marketing builds brands
by 
Pringle, Hamish.
Format: 
Books
Publication Date 
1999
Excerpt: 
Loss of Trust -- Case History: Avon: 'Breast Cancer Awareness Crusade' -- The Diana Effect and the
Available: Copies: