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Cover image for Marketing and the common good : essays from Notre Dame on societal impact
Marketing and the common good : essays from Notre Dame on societal impact
Marketing and the common good : essays from Notre Dame on societal impact
by 
Murphy, Patrick E., 1948-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
: When marketing is society / John F. Sherry, Jr. -- 4.The case for clarity / Joel E. Urbany -- 5.How
Available: Copies:
Cover image for Social marketing and behaviour change : models, theory and applications
Social marketing and behaviour change : models, theory and applications
Social marketing and behaviour change : models, theory and applications
by 
Brennan, Linda L. author.
Format: 
Books
Publication Date 
2014
Excerpt: 
. Rational economic models (cognitive models) / Dang Nguyen -- 4. Case study : using the theory of planned
Available: Copies:
Cover image for The new brand spirit : how communicating sustainability builds brands, reputations and profits
The new brand spirit : how communicating sustainability builds brands, reputations and profits
The new brand spirit : how communicating sustainability builds brands, reputations and profits
by 
Conrad, Christian A., 1966-
Connect to MyiLibrary resource.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=608881
ebrary http://site.ebrary.com/id/10768053
Books24x7 http://www.books24x7.com/marc.asp?bookid=64374
http://lib.myilibrary.com/detail.asp?id=548255
Format: 
Electronic Resources
Publication Date 
2013
Excerpt: 
: best practice cases -- Best practice case 3: German bio label -- Best practice case 4: The French
Available: Copies:
Cover image for Principles and practice of social marketing : an international perspective
Principles and practice of social marketing : an international perspective
by 
Donovan, Rob, 1944-
Format: 
Books
Publication Date 
2010
Excerpt: 
marketing campaigns and programmes -- Case study: the Act-Belong-Commit Campaign promoting positive mental
Available: Copies:
Cover image for Social marketing : why should the Devil have all the best tunes?
Social marketing : why should the Devil have all the best tunes?
Social marketing : why should the Devil have all the best tunes?
by 
Hastings, Gerard.
Format: 
Books
Publication Date 
2007
Excerpt: 
critical marketing -- Research and the art of navigation -- Ethical issues -- Case studies.
Available: Copies:
Cover image for Cause for concern : results-oriented cause marketing
Cause for concern : results-oriented cause marketing
Cause for concern : results-oriented cause marketing
by 
Adler, Stephen M.
Table of contents http://www.loc.gov/catdir/toc/ecip0612/2006013103.html
Format: 
Books
Publication Date 
2006
Excerpt: 
cause-related marketing and diversity -- Retail case study -- America on the move and Pepsico case study
Available: Copies:
Cover image for Corporate social responsibility : doing the most good for your company and your cause
Corporate social responsibility : doing the most good for your company and your cause
Corporate social responsibility : doing the most good for your company and your cause
by 
Kotler, Philip.
Table of contents http://www.loc.gov/catdir/toc/ecip0422/2004020375.html
Format: 
Books
Publication Date 
2005
Excerpt: 
1. The case for doing at least some good -- 2. Corporate social initiatives : six options for doing
Available: Copies:
Cover image for Brand spirit : how cause related marketing builds brands
Brand spirit : how cause related marketing builds brands
Brand spirit : how cause related marketing builds brands
by 
Pringle, Hamish.
Table of contents http://catdir.loc.gov/catdir/toc/onix01/99013354.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1233063&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/99013354.html
Publisher description http://catdir.loc.gov/catdir/description/wiley031/99013354.html
Cover http://swbplus.bsz-bw.de/bsz076176711cov.htm
Format: 
Books
Publication Date 
1999
Excerpt: 
Importance of Loyalty -- Case History: Tesco: 'Computers for Schools' -- Communications Clutter and Expert
Available: Copies:
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