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Cover image for The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users
The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users
The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users
by 
Gaffoor, Shaakir.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users /
Available: Copies:
Cover image for Handbook of research on citizen engagement and public participation in the era of new media
Handbook of research on citizen engagement and public participation in the era of new media
by 
Adria, Marco L., 1959- editor.
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-1081-9
Format: 
Electronic Resources
Publication Date 
2017
Excerpt: 
open? / Roel During [and 3 others] -- Alternative tweeting: a comparison of frames in Twitter's
Available: Copies:
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