by
Shank, Matthew D.
Format:
Books
Publication Date
2005
Excerpt:
-- Pricing Strategies -- Implementing and controlling the strategic sports marketing process -- Implementing
by
Shank, Matthew D.
Format:
Books
Publication Date
2002
Excerpt:
-- Pricing Strategies -- Implementing and Controlling the Strategic Sports Marketing Process -- Implementing
by
Shank, Matthew D.
Format:
Books
Publication Date
1999
Excerpt:
-- Promotion Concepts -- Promotion Mix Elements -- Sponsorship Programs -- Distribution Concepts -- Pricing