Search Results for Value.

IIE
5 Results
00000IIE
Cover image for Marketing management
Cover image for The business of brands
The business of brands
by 
Miller, Jon, 1971-
Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004053025.html
Cover http://swbplus.bsz-bw.de/bsz113620683cov.htm
Format: 
Books
Publication Date 
2004
Excerpt: 
Value added.
Available: Copies:
Cover image for Marketing management and strategy
Marketing management and strategy
by 
Doyle, Peter, 1943-2003.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2002
Excerpt: 
successful brands -- Innovation and new product development -- Pricing policy: delivering value
Available: Copies:
Cover image for The Financial Times guide to strategy : how to create and deliver a useful strategy
The Financial Times guide to strategy : how to create and deliver a useful strategy
by 
Koch, Richard, 1950-
Format: 
Books
Publication Date 
2000
Excerpt: 
build long term value? -- 11. Conclusion -- 12. Additional note on the theory of business unit strategy
Available: Copies:
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1997
Excerpt: 
Satisfaction Through Quality, Service, and Value -- 3. Winning Markets Through Market-Oriented Strategic
Available: Copies:
Go to:Search ResultsTop of Page