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00IIE
Cover image for Sports marketing : a strategic perspective
Sports marketing : a strategic perspective
Sports marketing : a strategic perspective
by 
Shank, Matthew D.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009693152&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2002
Excerpt: 
Market Selection Decisions -- Research Tools for Understanding Sports Consumers -- Understanding
Available: Copies:
Cover image for Sports marketing : a strategic perspective
Sports marketing : a strategic perspective
Sports marketing : a strategic perspective
by 
Shank, Matthew D.
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Planning for Market Selection Decisions -- Research Tools for Understanding Sports Consumers
Available: Copies:
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