Title:
Competitive marketing : a strategic approach
Author:
O'Shaughnessy, John, 1927-
ISBN:
9780415127868
9780415093170
Personal Author:
Edition:
3rd ed.
Publication Information:
London ; New York : Routledge, 1995.
Physical Description:
xiii, 749 pages : illustrations ; 26 cm
General Note:
"Third revised and enlarged edition"--Title page verso.
Abstract:
This book combines analytical depth and width of coverage to present a truly comprehensive review of the theory and practice of marketing in a competitive environment.