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00IIE
Cover image for War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it
by 
Ries, Al.
Format: 
Books
Publication Date 
2009
Excerpt: 
Ch. 1. Management deals in reality. Marketing deals in perception -- Ch. 2. Management concentrates
Available: Copies:
by 
Turner, Colin, 1954-
Format: 
Books
Publication Date 
1995
Excerpt: 
A sense of ... perception -- principle -- observation -- communication -- mission -- creativity
Available: Copies: