2 Results
00IIE
Cover image for How cool brands stay hot : branding to Generation Y
by 
Bergh, Joeri van den, 1971-
Format: 
Books
Publication Date 
2013
Excerpt: 
, the last, my everything: using indicators of origin -- Irony killed authenticity: Gen Y's perception
Available: Copies:
by 
Ellson, Tony, 1953-
Format: 
Books
Publication Date 
2004
Excerpt: 
perception and image." "The book suggests that the principal drivers of strategic positioning play a
Available: Copies: