2 Results
00IIE
Cover image for Consumer behavior : building marketing strategy
by 
Hawkins, Del I.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
, Personality, and Emotion -- Attitudes and Influencing Attitudes -- Self-Concept and Lifestyle -- Situational
Available: Copies:
Cover image for The sponsored life : ads, TV, and American culture
by 
Savan, Leslie.
Format: 
Books
Publication Date 
1994
Excerpt: 
virtually every product can be associated with some positive self-image, we are subtly refashioned into the
Available: Copies: