Search Results for Strategy.

IIE

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Cover image for Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm

Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm

Gummesson, Evert, 1936-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=879338&custom_att_2=simple_viewer

Format:

Books

Publication Date

2002

Excerpt:

Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion

Available: Copies:

Corporate communication : a guide to theory & practice

Cornelissen, Joep, author.

Format:

Books

Publication Date

2014

Excerpt:

: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning

Available: Copies:

Corporate communication

Argenti, Paul A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html

Format:

Books

Publication Date

2013

Excerpt:

-- Develop In-House Capabilities -- Use Outside Counsel Strategically -- Developing an Online Media Strategy

Available: Copies:

Knowledge management in theory and practice

Dalkir, Kimiz.

http://mitpress-ebooks.mit.edu/product/knowledge-management-in-theory-practice

Format:

Books

Publication Date

2011

Excerpt:

-- Knowledge management tools -- Knowledge management strategy -- Value of knowledge management

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Purchasing and supply chain management : analysis, planning and practice

Weele, A. J. van.

Format:

Books

Publication Date

2002

Excerpt:

process -- Purchasing market research -- Purchasing and business strategy -- Sourcing strategy: getting

Available: Copies:

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