2 Results
00IIE
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
: identifying your values -- Tell the truth, part II: the hero's journey -- Basic training: designing your core
Available: Copies:
Cover image for Marketing communications : contexts, strategies, and applications
by 
Fill, Chris.
Format: 
Books
Publication Date 
2002
Excerpt: 
, truth-telling ; Taste and decency ; Bribery and extortion ; Environmantal influences on marketing
Available: Copies: