2 Results
00IIE
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2000 1999
Excerpt: 
Advertising. 14. Direct-Response Marketing -- Pt. V. Integrating Marketing Communication Elements. 15
Available: Copies:
by 
Mueller, Barbara, 1958-
Format: 
Books
Publication Date 
1996
Excerpt: 
Communication en marketing international.
Available: Copies: