by 
 Smith, Shaun.
Format: 
Books
Publication Date 
 2002
Excerpt: 
Uncommon practice : people who deliver a great brand experience / Smith, Shaun.
by 
 Clifton, Rita.
Format: 
Books
Publication Date 
 2009
Excerpt: 
 -- Brand strategy / Iain Ellwood -- Brand experience / Shaun Smith -- Visual and verbal identity / Tony
by 
 Clifton, Rita.
Format: 
Books
Publication Date 
 2003
Excerpt: 
 branding -- 5. Brand positioning and brand creation / Anne Bahr Thompson -- 6. Brand experience / Shaun