Search Results for Consumers' preferences.

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Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?

Mjoli, Vuyo.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

Brand metrics measuring brand efficacy along the customer journey

Kall, Jacek VerfasserIn.

Format:

Books

Publication Date

2022

Excerpt:

Consumers' preferences.

Available: Copies:

Brands & branding in South Africa 2015.

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2015

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

Cover image for The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities

The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities

Mbatha, Malandiswa.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers' preferences -- South Africa.

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Cover image for Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

Steffen, Katharina.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers' preferences -- South Africa.

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Competition, diversity and economic performance

Tisdell, C. A. (Clement Allan)

Format:

Books

Publication Date

2013

Excerpt:

Contents note continued: 3.5.Associations between diversity of consumers' preferences for product

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Brands & branding in South Africa 2013.

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2013

Excerpt:

Consumers' preferences -- South Africa.

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Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equity

Monks, Erin Kate.

Format:

Manuscript

Publication Date

2013

Excerpt:

Consumers' preferences -- South Africa.

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A smokers choice : exploring the relationship between South African students and their cigarette brands

Van der Meulen, Warren.

Format:

Manuscript

Publication Date

2013

Excerpt:

Consumers' preferences -- South Africa.

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10.

Brand management : Principles and Practices

Dutta, Kirti.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html

Format:

Books

Publication Date

2012

Excerpt:

. III UNDERSTANDING CONSUMERS AND MARKETS -- 7. Consumer Behaviour and Brand Buying Decisions -- About

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11.

Happy customers everywhere : how your business can profit from the insights of positive psychology

Schmitt, Bernd.

Format:

Books

Publication Date

2012

Excerpt:

Consumers' preferences.

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12.

Marketing without advertising : brand preference and consumer choice in Cuba

Morales, Emilio, 1969-

Format:

Books

Publication Date

2012

Excerpt:

Marketing without advertising : brand preference and consumer choice in Cuba / Morales, Emilio

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