Search Results for

The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchids

Consumer behaviour : a South African perspective

Microeconomics and behaviour

Consumer behaviour

Microeconomics and behavior

Design for behaviour change : theories and practices of designing for change

Consumer behaviour.

Consumer behavior

Consumer behavior : buying, having, and being

Small data : the tiny clues that uncover huge trends

Alcohol affair : the influence of experiential marketing on purchase behaviour

Consumer behavior

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Fashion Branding and Consumer Behaviors : Scientific Models

Social marketing and behaviour change : models, theory and applications

The artist as a physical brand : do audiences have a reaction to artists' dress attire?

The eye of the driver : an analysis of what men and women see in luxury cars

Emotions and consumption behaviour

Customer sense : how the 5 senses influence buying behavior

Consumer behaviour

Mobile influence : the new power of the consumer

Introduction to consumer behaviour

Consumer behaviour

The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour

Handbook of developments in consumer behaviour

Happy customers everywhere : how your business can profit from the insights of positive psychology

No B.S. guide to marketing to leading edge boomers and seniors : [the ultimate no holds barred, take no prisoners roadmap to the money]

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

Consumer behaviour

An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors

How cool brands stay hot : branding to generation Y

Consumer behaviour : market segmentation.

Bounded rationality and industrial organization

Consumer behavior

Neuromarketing : exploring the brain of the consumer

Interpreting consumer choice : the behavioral perspective model

Consumer Behaviour & marketing communication

Marketing the same difference : cultural and language dichotomy in advertising

Consumer behavior

Consumer behavior & marketing strategy

The buying brain : secrets for selling to the subconscious mind

The objects of affection : semiotics and consumer culture

Buy ology : how everything we believe about why we buy is wrong

Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

Consumer behaviour

Contemporary issues in marketing and consumer behaviour

Why we buy : the science of shopping

Advertising and the mind of the consumer : what works, what doesn't, and why.

Buyology : how everything we believe about why we buy is wrong

Consumer behavior : buying, having, and being

Consumer behaviour

Consumer behavior and marketing strategy

Consumer behaviour

Micro-economics and behavior

Herd how to change mass behaviour by harnessing our true nature

Understanding consumers of food products

Consumer behavior

Preattentive processing of web advertising

Con$umed : how markets corrupt children, infantilize adults, and swallow citizens whole

Consumer behavior : buying, having, and being

Consumer behaviour in tourism

Explorations of marketing in society

Why customers do what they do : who they are, why they buy, and how you can anticipate their every move

Consumer behaviour

Consumer behavior

Consumer behaviour

The unmanageable consumer

Treasure hunt : inside the mind of the new consumer

Market opportunity analysis : text and cases

Marketing and multicultural diversity

Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers

Performing consumers : global capital and its theatrical seductions

Lifestyle market segmentation

Consumer behaviour

Research in consumer behavior. Vol. 10

Emotion and reason in consumer behavior

The making of the consumer : knowledge, power and identity in the modern world

Tourism business frontiers : consumers, products and industry

Tourism consumption and representation : narratives of place and self

Primal branding : create zealots for your brand, your company, and your future

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?

Brand hijack : marketing without marketing

The consistent consumer : predicting future behavior through lasting values

Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

Why women shop : secrets revealed

Consumer behaviour

Consumer behavior : buying, having, and being

Let them eat cake : marketing luxury to the masses-as well as the classes

Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women

Consumer behavior

Consumer behavior : a strategic approach

New woman hybridities : feminity, feminism and international consumer culture, 1880-1930

Why people buy things they don't need : understanding and predicting consumer behavior

Consumers

Culinary taste : consumer behaviour in the international restaurant sector

Customer behaviour : consumer behaviour and beyond

Priceless : turning ordinary products into extraordinary experiences

The consumption reader

Why we shop : emotional rewards and retail strategies

Buyer behaviour : a multi-cultural approach

The personality continuum and consumer behavior

Consumer behavior

Consumer behaviour

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

Emotional decisions : tradeoff difficulty and coping in consumer choice

Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here

Why we buy : the science of shopping

The soul of the new consumer : authenticity -- what we buy and why in the new economy

The why of consumption : contemporary perspectives on consumer motives, goals and desires

Consumer behavior

Consumer behavior and marketing strategy

Consumer behaviour in tourism

Customer behavior : consumer behavior & beyond

Consumer behavior and marketing action

Consumer psychology for marketing

Buyer behaviour : strategic marketing applications

Consumer psychology for marketing

Instructor's manual and video guide

Understanding the consumer : a psychological approach

Consumer behavior

Applied consumer behaviour

Consumer behavior and marketing action

Buyer behaviour : strategic marketing applications

Buyer behavior in marketing strategy

Consumer behavior

Consumer behavior : implications for marketing strategy

Consumer behavior