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IIE
Teaching and Learning
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Faculty of Commerce
Faculty of Humanities
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Guns, germs and steel : a short history of everybody for the last 13,000 years
by
Diamond, Jared M.
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2005 1997
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Culture diffusion.
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Consumer behavior
by
Schiffman, Leon G.
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Books
Publication Date
2004
Excerpt:
Influence of Culture on Consumer Behavior -- 13. Subcultures and Consumer Behavior -- 14. Cross
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