Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principles
Title:
Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principles
Author:
Van Eck, Jaco.
Personal Author:
Publication Information:
2013.
Physical Description:
71 pages
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2013.
Added Corporate Author: