Title:
Creative strategy in advertising
Author:
Drewniany, Bonnie L.
ISBN:
9781424069071
Personal Author:
Edition:
10th [international] ed.
Publication Information:
[United States] : Thomson ELT, 2010.
Physical Description:
352 pages ; 25 cm
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IIEMSA
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33168025450442
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659.132 D776C 2010
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IIEMSA
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33168025524154
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659.132 D776C 2010
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000003426
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000042380
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Summary
Summary
Creative Strategy in Advertising, International Edition provides everything you need to be successful as an advertising professional, proceeding through the creative process step by step, from the creative person, to strategy and problem solving.
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