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Exploratory study into the impact of sensory branding for common household product categories

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Exploratory study into the impact of sensory branding for common household product categories
Title:
Exploratory study into the impact of sensory branding for common household product categories
Author:
Ehrlich, Chaim.
Personal Author:
Ehrlich, Chaim.
Publication Information:
2005.
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2005.
Added Corporate Author:
Independent Institute of Education. Vega School of Brand Leadership.
Copies:
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