Search Results for Bitner, Mary Jo.

IIE
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000IIE
Cover image for Services marketing : integrating customer focus across the firm
Services marketing : integrating customer focus across the firm
by 
Zeithaml, Valarie A.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html
Format: 
Books
Publication Date 
2024 2013
Excerpt: 
Bitner, Mary Jo.
Available: Copies:
Cover image for Services marketing.
Services marketing.
Services marketing.
by 
Zeithaml, Valarie A.
Format: 
Books
Publication Date 
2008
Excerpt: 
Bitner, Mary Jo.
Available: Copies:
Cover image for Services marketing
Services marketing
by 
Lovelock, Christopher H.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1996
Excerpt: 
Development and Emergence of Services Marketing Thought / Stephen W. Brown, Raymond P. Fisk and Mary Jo Bitner
Available: Copies:
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