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1. 
Cover image for The satisfied customer : winners and losers in the battle for buyer preference
The satisfied customer : winners and losers in the battle for buyer preference
by 
Fornell, Claes.
Table of contents only http://www.loc.gov/catdir/toc/ecip0720/2007024932.html
Format: 
Books
Publication Date 
2007
Excerpt: 
The satisfied customer : winners and losers in the battle for buyer preference / Fornell, Claes.
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2. 
Cover image for Advanced methods of marketing research
Advanced methods of marketing research
by 
Bagozzi, Richard P.
Format: 
Books
Publication Date 
1994
Excerpt: 
. Bagozzi and Youjae Yi -- 2. Partial Least Squares / Claes Fornell and Jaesung Cha -- 3. Multivariate
Available: Copies:
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