Title:
 Organizational rhetoric : strategies of resistance and domination
Author:
 Conrad, Charles R.
ISBN:
 9780745647166
9780745647173
Personal Author:
 
Publication Information:
 Cambridge : Polity, 2011.
Physical Description:
 xiii, 273 p. : ill. ; 22 cm.
Series:
 Key themes in organizational communication
General Note:
 Formerly CIP.
Contents:
 1. What is rhetoric? What is organizational rhetoric? Why are they important? -- 2. Creating Topoi for organizational rhetoric -- 3. Constructing the leadership Mythos -- 4. Organizational rhetoric and public policymaking -- 5. Rhetoric and the management of organizational identities, images, and crises.
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