Search Results for Women in advertising.

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24 Results Found

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Building brand equity : has stereotyping of black women in advertising helped build brand equity in South Africa

Bonus, Michael.

Format:

Manuscript

Publication Date

2005

Excerpt:

Building brand equity : has stereotyping of black women in advertising helped build brand equity in

Available: Copies:

Handbook of research on gender and marketing

Dobscha, Susan, editor.

Format:

Books

Publication Date

2019

Excerpt:

intersectionality; 11. Rethinking feminist waves; 12. Towards (and beyond) LGBTQ+ studies in marketing and consumer

Available: Copies:

Gender stereotypes : relooking at the representation of women in print publications

Qacha, Mamokhoebi Fidelis.

Format:

Manuscript

Publication Date

2015

Excerpt:

Gender stereotypes : relooking at the representation of women in print publications / Qacha

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Brand media strategy : integrated communications planning in the digital era

Young, Antony, 1964-

Format:

Books

Publication Date

2014

Excerpt:

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

Available: Copies:

The handbook of gender, sex, and media

Ross, Karen, 1957-

Format:

Books

Publication Date

2014

Excerpt:

Women in mass media.

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Business in Africa : corporate insights

Games, Dianna.

Format:

Books

Publication Date

2013

Excerpt:

Business in Africa : corporate insights / Games, Dianna.

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The Arab world unbound : tapping into the power of 350 million consumers

Mahajan, Vijay, 1948-

Format:

Books

Publication Date

2012

Excerpt:

brands in both Israel and the Arab countries Chicken fights: Local competition in the Arab market The

Available: Copies:

Cover image for The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

Minnaar, Ninette.

Format:

Manuscript

Publication Date

2011

Excerpt:

The informative content, creative strategies and visual images used in magazine advertisements by

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New femininities : postfeminism, neoliberalism, and subjectivity

Gill, Rosalind.

Format:

Books

Publication Date

2011

Excerpt:

SOCIAL SCIENCE / Women's Studies

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10.

Marketing the same difference : cultural and language dichotomy in advertising

Seeco, Louis Itumeleng.

Format:

Books

Publication Date

2010

Excerpt:

Marketing the same difference : cultural and language dichotomy in advertising / Seeco, Louis

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11.

The world of fashion

Diamond, Jay.

Format:

Books

Publication Date

2008

Excerpt:

marketplace -- Careers in fashion -- The textile industry -- Furs and leather -- Apparel: women's, men's, and

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12.

A world history of photography

Rosenblum, Naomi.

Table of contents http://www.gbv.de/dms/bowker/toc/9780789209467.pdf

Format:

Books

Publication Date

2007

Excerpt:

historical context. Included among the more than 800 photographs by men and women are both little-known and

Available: Copies:

13.

The challenge of affluence : self-control and well-being in the United States and Britain since 1950

Offer, Avner.

Format:

Books

Publication Date

2007 2006

Excerpt:

The challenge of affluence : self-control and well-being in the United States and Britain since

Available: Copies:

14.

Effective public relations

Cutlip, Scott M.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html

Format:

Books

Publication Date

2006

Excerpt:

-- Objectives -- Evolution of the Concept -- Defining the Concept in Practice -- Confusion with Marketing

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15.

Handbook of qualitative research methods in marketing

Belk, Russell W.

Table of contents only http://www.loc.gov/catdir/toc/ecip068/2006004283.html

Format:

Books

Publication Date

2006

Excerpt:

Handbook of qualitative research methods in marketing / Belk, Russell W.

Available: Copies:

16.

Women and the media : diverse perspectives

Carilli, Theresa.

Format:

Books

Publication Date

2005

Excerpt:

Women in advertising.

Available: Copies:

17.

Featuring females : feminist analyses of media

Cole, Ellen.

Table of contents http://www.loc.gov/catdir/toc/ecip058/2005004592.html

Format:

Books

Publication Date

2005

Excerpt:

Women in mass media.

Available: Copies:

18.

Pick me : breaking into advertising and staying there

Vonk, Nancy.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0627/2005283352-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0627/2005283352-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0627/2005283352-d.html

Format:

Books

Publication Date

2005

Excerpt:

Pick me : breaking into advertising and staying there / Vonk, Nancy.

Available: Copies:

19.

Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women

Kanner, Bernice.

Publisher description http://www.loc.gov/catdir/description/mh041/2003025366.html
Table of contents http://www.loc.gov/catdir/toc/ecip0411/2003025366.html
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2003025366.html

Format:

Books

Publication Date

2004

Excerpt:

Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women /

Available: Copies:

20.

Photography : a cultural history

Marien, Mary Warner.

Format:

Books

Publication Date

2002

Excerpt:

-- Surrealist Photography -- Experimental Photography and Advertising -- California Modern -- Social Science

Available: Copies:

21.

Clean new world : culture, politics, and graphic design

Lavin, Maud.

Format:

Books

Publication Date

2001

Excerpt:

circle of new advertising designers -- Ringl + pit: the representation of women in German advertising

Available: Copies:

22.

Emotional branding : the new paradigm for connecting brands to people

Gobé, Marc.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html

Format:

Books

Publication Date

2001

Excerpt:

Advertising as Topic.

Available: Copies:

23.

The adman in the parlor : magazines and the gendering of consumer culture, 1880s to 1910s

Garvey, Ellen Gruber.

Format:

Books

Publication Date

1996

Excerpt:

The adman in the parlor : magazines and the gendering of consumer culture, 1880s to 1910s / Garvey

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24.

The moving target : what every marketer should know about women

Bartos, Rena.

Format:

Books

Publication Date

1982

Excerpt:

Women in advertising.

Available: Copies:

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