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Cover image for A grounded theory approach to applying change management principles to the rebranding process
A grounded theory approach to applying change management principles to the rebranding process
A grounded theory approach to applying change management principles to the rebranding process
by 
Tempel, Mignon.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
A grounded theory approach to applying change management principles to the rebranding process /
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