Search Results for Advertising copy.

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Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2006

Excerpt:

Advertising : concept and copy / Felton, George, 1947-

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Advertising creative : strategy, copy, design

Altstiel, Tom.

Format:

Books

Publication Date

2013

Excerpt:

Advertising creative : strategy, copy, design / Altstiel, Tom.

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Advertising creative : strategy, copy + design

Altstiel, Tom.

Format:

Books

Publication Date

2010

Excerpt:

Advertising creative : strategy, copy + design / Altstiel, Tom.

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The copywriter's toolkit : the complete guide to strategic advertising copy

Berman, Margo, 1947-

Format:

Books

Publication Date

2012

Excerpt:

The copywriter's toolkit : the complete guide to strategic advertising copy / Berman, Margo, 1947-

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Mediawriting : print, broadcast, and public relations

Whitaker, Wayne R., 1940-

Format:

Books

Publication Date

2012

Excerpt:

-- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you.

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Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg

Format:

Books

Publication Date

2011

Excerpt:

. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New

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Copywriting : successful writing for design, advertising and marketing

Shaw, Mark.

Format:

Books

Publication Date

2009

Excerpt:

Advertising copy.

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Scholastic journalism

Rolnicki, Tom.

Format:

Books

Publication Date

2007

Excerpt:

style -- Editing copy: coaching writers -- Writing headlines -- Understanding typography and production

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Creative strategy in advertising

Jewler, A. Jerome.

Format:

Books

Publication Date

2005

Excerpt:

Advertising copy.

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10.

Public relations writing : form & style.

Newsom, Doug.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-t.html

Format:

Books

Publication Date

2005

Excerpt:

-- Features for Print and Broadcasting -- Message Design Concepts -- Writing Advertising Copy -- Writing for

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11.

Cutting edge advertising : how to create the world's best print for brands in the 21st century

Aitchison, Jim.

Format:

Books

Publication Date

2004

Excerpt:

Cutting edge advertising : how to create the world's best print for brands in the 21st century /

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12.

Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

Contemporary advertising / Arens, William F.

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