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1. 
Cover image for Universal principles of design : 125 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design
by 
Lidwell, William.
Format: 
Books
Publication Date 
2010
Excerpt: 
125 ways to enhance usability, influence perception, increase appeal, make better design decisions
Available: Copies:
3. 
Cover image for Make your brand matter : experience-driven solutions to capture customers and keep them loyal
by 
Soechtig, Steven G., author.
Format: 
Books
Publication Date 
2022
Excerpt: 
maintaining their brand identity. They worked to establish their brand promise, perception, and voice
Available: Copies:
4. 
Cover image for Interaction design : beyond human-computer interaction
by 
Sharp, Helen, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Cognition?; 4.2.1 Attention; 4.2.2 Perception; 4.2.3 Memory; 4.2.4 Learning; 4.2.5 Reading, Speaking, and
Available: Copies:
5. 
Cover image for Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
textbook to go beyond the standard branding models to fully explore this perception and consider brands as
Available: Copies:
by 
Taylor, Kimberley
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self
Available: Copies:
by 
Robbins, Stephen P., 1943- author.
Format: 
Books
Publication Date 
2016
Excerpt: 
; Emotions and moods ; Personality and values ; Perception and individual decision making ; Motivation
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by 
Cresswell, Tim, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Geographical perception.
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9. 
Cover image for Consumer behaviour
by 
Parumasur, Sanjana Brijball, editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
social class -- Chapter 6. Personal characteristics -- Chapter 7. Customer perception and learning
Available: Copies:
by 
Steffen, Katharina.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Food health branding : exploring its influene on consumer perceptions and purchase behaviour using
Available: Copies:
11. 
Cover image for Fashion Branding and Consumer Behaviors : Scientific Models
by 
Choi, Tsan-Ming, editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
perception / Bin Shen, Jaehee Jung, Pui-Sze Chow, and Szeman Wong -- How brand awareness relates to market
Available: Copies:
12. 
Cover image for Drawing on the right side of the brain : a course in enhancing creativity and artistic confidence
by 
Edwards, Betty, 1926- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Visual perception.
Available: Copies:
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