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1. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Excerpt: 
Cengage Learning,
Available: Copies:
2. 
Cover image for Promo 2
Promo 2
Promo 2
by 
O'Guinn, Thomas.
Format: 
Books
Publication Date 
2013
Excerpt: 
South-Western Cengage Learning,
Available: Copies:
3. 
Cover image for Advertising and promotions : an integrated brand approach
Advertising and promotions : an integrated brand approach
Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
South-Western/Cengage Learning,
Available: Copies:
4. 
Cover image for Integrated marketing communications in advertising and promotion
Integrated marketing communications in advertising and promotion
Integrated marketing communications in advertising and promotion
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
South-Western/Cengage Learning,
Available: Copies:
5. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2009
Excerpt: 
South-Western/Cengage Learning,
Available: Copies: