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The copywriter's handbook : a step-by-step guide to writing copy that sells

Bly, Robert W., author.

Format:

Books

Publication Date

2020

Excerpt:

-- Writing direct mail -- Writing brochures, catalogs, and other printed and PDF sales material -- Writing

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Public relations writing : form and style

Newsom, Doug.

Format:

Books

Publication Date

2011

Excerpt:

-- Copywriting for out-of-home media -- Copywriting for sales promotion -- Conclusions -- Exercises -- Chapter 14

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Business communication : process & product

Guffey, Mary Ellen.

Format:

Books

Publication Date

2006

Excerpt:

and goodwill messages; 10. Persuasive and sales messages; 11. Negative messages -- Unit Four. Reports

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The copywriter's handbook : a step-by-step guide to writing copy that sells

Bly, Robert W.

Sample text http://catdir.loc.gov/catdir/enhancements/fy1101/2005050345-s.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0625/2005050345-b.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/89038564.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0625/2005050345-d.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/89038564.html

Format:

Books

Publication Date

2005

Excerpt:

-- Writing brochures, catalogs, and other sales materials -- Writing public relations materials -- Writing

Available: Copies:

Write up the corporate ladder : successful writers reveal the techniques that help you write with ease and get ahead

Ryan, Kevin, 1951-

Format:

Books

Publication Date

2003

Excerpt:

., Mitch Bardwell, director sales training division -- Cisco Systems, Inc., Jere Brooks King, vice

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