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1.

Cover image for Customer behavior : consumer behavior & beyond

Customer behavior : consumer behavior & beyond

Customer behavior : consumer behavior & beyond

by

Sheth, Jagdish N.

Format:

Books

Publication Date

1999

Excerpt:

Dryden Press series in marketing

Available: Copies:

2.

Cover image for No B.S. guide to marketing to leading edge boomers and seniors : [the ultimate no holds barred, take no prisoners roadmap to the money]

No B.S. guide to marketing to leading edge boomers and seniors : [the ultimate no holds barred, take no prisoners roadmap to the money]

No B.S. guide to marketing to leading edge boomers and seniors : [the ultimate no holds barred, take no prisoners roadmap to the money]

by

Kennedy, Dan S., 1954-

Format:

Books

Publication Date

2012

Excerpt:

Entrepreneur Press,

Available: Copies:

3.

Cover image for Bounded rationality and industrial organization

Bounded rationality and industrial organization

Bounded rationality and industrial organization

by

Spiegler, Ran.

Format:

Books

Publication Date

2011

Excerpt:

Oxford University Press,

Available: Copies:

4.

Cover image for Preattentive processing of web advertising

Preattentive processing of web advertising

Preattentive processing of web advertising

by

Yoo, Chan Yun.

Table of contents only http://www.loc.gov/catdir/toc/ecip0717/2007018343.html

Format:

Books

Publication Date

2007

Excerpt:

Cambria Press,

Available: Copies:

5.

Cover image for Buyer behaviour : understanding consumer psychology and marketing

Buyer behaviour : understanding consumer psychology and marketing

Buyer behaviour : understanding consumer psychology and marketing

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2007

Excerpt:

Oxford University Press,

Available: Copies:

6.

Cover image for Explorations of marketing in society

Explorations of marketing in society

Explorations of marketing in society

by

Gundlach, Gregory T. (Gregory Thomas)

Table of contents http://catdir.loc.gov/catdir/toc/ecip076/2006101636.html

Format:

Books

Publication Date

2007

Excerpt:

press that brings real challenges and impacts to life. The book provides expert and provocative

Available: Copies:

7.

Primal branding : create zealots for your brand, your company, and your future

Primal branding : create zealots for your brand, your company, and your future

by

Hanlon, Patrick.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0640/2005044708-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015488731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-d.html

Format:

Books

Publication Date

2006

Excerpt:

Free Press,

Available: Copies:

8.

Cover image for Lifestyle market segmentation

Lifestyle market segmentation

Lifestyle market segmentation

by

Cahill, Dennis J.

Format:

Books

Publication Date

2006

Excerpt:

Haworth Press,

Available: Copies:

9.

Cover image for Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers

Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers

Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers

by

Johnson, Lisa, 1967-

Table of contents only http://www.loc.gov/catdir/toc/fy0703/2006298835.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0633/2006298835-d.html

Format:

Books

Publication Date

2006

Excerpt:

Free Press,

Available: Copies:

10.

Cover image for Buyer behaviour : a multi-cultural approach

Buyer behaviour : a multi-cultural approach

Buyer behaviour : a multi-cultural approach

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2003

Excerpt:

Oxford University Press,

Available: Copies:

11.

Cover image for Priceless : turning ordinary products into extraordinary experiences

Priceless : turning ordinary products into extraordinary experiences

Priceless : turning ordinary products into extraordinary experiences

by

LaSalle, Diana, 1949-

Format:

Books

Publication Date

2003

Excerpt:

Harvard Business School Press,

Available: Copies:

12.

Cover image for The social psychology of consumer behaviour

The social psychology of consumer behaviour

The social psychology of consumer behaviour

by

Bagozzi, Richard P.

Format:

Books

Publication Date

2002

Excerpt:

Open University Press,

Available: Copies:

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Subject: Consumer behavior.

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Du Plessis, P. J. (Phillipus Jacobus), 1943-

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Goldsmith, Ronald Earl.

(2)

Rousseau, Deon.

(2)

Bagozzi, Richard P.

(1)

Bettman, James R.

(1)

Block, Lauren G.

(1)

Boshoff, Christo.

(1)

Britton, Terry.

(1)

Cahill, Dennis J.

(1)

Gundlach, Gregory T. (Gregory Thomas)

(1)

Gürhan-Canli, Zeynep, 1968-

(1)

Hanlon, Patrick.

(1)

(1)

Johnson, Lisa, 1967-

(1)

Kennedy, Dan S., 1954-

(1)

(1)

LaSalle, Diana, 1949-

(1)

Luce, Mary Frances, 1967-

(1)

Mittal, Banwari.

(1)

Newman, Bruce I.

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Priester, Joseph R., 1960-

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Sheth, Jagdish N.

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Wilkie, William L.

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Marketing -- Psychological aspects.

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Consumers -- South Africa.

(2)

Consumers' preferences.

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(1)

Consumers -- Psychology.

(1)

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(1)

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(1)

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(1)

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(1)

Decision making.

(1)

(1)

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Industrial design.

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Internet advertising -- Psychological aspects.

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Market segmentation.

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Product management.

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