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1. 
Cover image for Brief : make a bigger impact by saying less
Brief : make a bigger impact by saying less
Brief : make a bigger impact by saying less
by 
McCormack, Joseph, 1965- author.
Format: 
Electronic Resources
Publication Date 
2014
Excerpt: 
narrative Warning #1: Keep stories short Warning #2: Don't fall in love with fables and the "Once Upon A
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2. 
Cover image for All you need is a good idea! : how to create marketing messages that actually get results
All you need is a good idea! : how to create marketing messages that actually get results
All you need is a good idea! : how to create marketing messages that actually get results
by 
Heyman, Jay H., 1939-
Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html
Format: 
Books
Publication Date 
2008
Excerpt: 
't Fall In Love -- Case History: Vaseline Petroleum Jelly -- Case History: Anacin -- 14. Whats In A Name
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