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Strategic brand management

Strategic brand management

by

Elliott, Richard H., author.

Format:

Books

Publication Date

2018

Excerpt:

-- Emotion and brands -- The symbolic meaning of brands -- Cultural meaning systems and brands -- Sec. 2

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2.

Cover image for Strategic human resource management

Strategic human resource management

Strategic human resource management

by

Truss, Catherine.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024755444&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024755444&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2012

Excerpt:

core competencies and capabilities -- 6.3.3. Social capital advantage -- 6.3.4. Human process advantage

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