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2. 
Cover image for Marketing payback : is your marketing profitable?
Marketing payback : is your marketing profitable?
by 
Shaw, Robert, 1950-
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Valuing brands -- Integrated marketing communications -- How pricing works -- How promotions work
Available: Copies:
3. 
Cover image for Pitch perfect : feel the impact of a winning sales approach
Pitch perfect : feel the impact of a winning sales approach
by 
Leach, John, 1965-
Table of contents http://catdir.loc.gov/catdir/toc/fy044/2004299095.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004299095.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004299095.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Sales promotion.
Available: Copies:
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