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Marketing communication : an integrated approach
Marketing communication : an integrated approach
by
Koekemoer, Ludi.
Format:
Books
Publication Date
2020
Excerpt:
-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper
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Integrated marketing communication
Integrated marketing communication
by
Van Heerden, Neels, 1957-
EBSCO
https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site
Format:
Books
Publication Date
2019
Excerpt:
Advertising.
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