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IIE
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Cover image for Digital advertising
Digital advertising
Digital advertising
by 
Gowpall, Yathika.
Format: 
Books
Publication Date 
2024
Excerpt: 
1:OS-STUDENT
Available: Copies:
Cover image for Marketing communications
Marketing communications
by 
Egan, John, 1952- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
1:OS-STUDENT
Available: Copies:
Cover image for Strategic creativity : a business field guide to advertising, branding, and design
Strategic creativity : a business field guide to advertising, branding, and design
by 
Landa, Robin, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
1:OS-STUDENT
Available: Copies:
Cover image for Principles of strategic communication
Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students
Available: Copies:
Cover image for Integrated marketing communication
Integrated marketing communication
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
1:OS-STUDENT
Available: Copies:
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
1:OS-STUDENT
Available: Copies:
Cover image for Advertising & promotion.
Advertising & promotion.
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
1:OS-STUDENT
Available: Copies:
Cover image for The concise encyclopedia of communication
The concise encyclopedia of communication
by 
Donsbach, Wolfgang, 1949-
Format: 
Books
Publication Date 
2015
Excerpt: 
1:OS-STUDENT
Available: Copies:
Cover image for Youthnation : building remarkable brands in a youth-driven culture
Youthnation : building remarkable brands in a youth-driven culture
by 
Britton, Matt, 1975-, author
Format: 
Books
Publication Date 
2015
Excerpt: 
1:OS-STUDENT
Available: Copies:
Cover image for Marketing communications
Marketing communications
by 
Egan, John, 1952- author.
Format: 
Books
Publication Date 
2015
Excerpt: 
1:OS-STUDENT
Available: Copies:
Cover image for A comparative study between native advertising and display advertising on CNBCAfrica.com
A comparative study between native advertising and display advertising on CNBCAfrica.com
A comparative study between native advertising and display advertising on CNBCAfrica.com
by 
Boshoff, L.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
1:OS-STUDENT
Available: Copies:
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