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Cover image for Integrated marketing communication

Integrated marketing communication

Integrated marketing communication

by

Bothma, Neels, 1959-

Format:

Books

Publication Date

2003

Available: Copies:

Cover image for How to advertise

How to advertise

How to advertise

by

Roman, Kenneth.

Format:

Books

Publication Date

2003

Available: Copies:

Cover image for Advertising and societies : global issues

Advertising and societies : global issues

Advertising and societies : global issues

by

Frith, Katherine Toland.

Format:

Books

Publication Date

2003

Available: Copies:

Cover image for Advertising, promotion & supplemental aspects of integrated marketing communications

Advertising, promotion & supplemental aspects of integrated marketing communications

by

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Available: Copies:

Cover image for Advertising : principles & practice

Advertising : principles & practice

by

Wells, William, 1926-

Format:

Books

Publication Date

2003

Available: Copies:

Cover image for Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!

Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!

Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!

by

Hahn, Fred E., 1925-

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2002192267.html

Format:

Books

Publication Date

2003

Available: Copies:

Cover image for The future of advertising : new media, new clients, new consumers in the post-television age

The future of advertising : new media, new clients, new consumers in the post-television age

The future of advertising : new media, new clients, new consumers in the post-television age

by

Cappo, Joe.

Table of contents http://catdir.loc.gov/catdir/toc/fy038/2003041335.html
Table of contents http://swbplus.bsz-bw.de/bsz10739149Xinh.htm
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2003041335.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003041335.html

Format:

Books

Publication Date

2003

Available: Copies:

Cover image for The end of advertising as we know it

The end of advertising as we know it

by

Zyman, Sergio.

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002512916.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728807
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002512916.html

Format:

Books

Publication Date

2002

Available: Copies:

Cover image for Beyond disruption : changing the rules in the marketplace

Beyond disruption : changing the rules in the marketplace

Beyond disruption : changing the rules in the marketplace

by

Dru, Jean-Marie.

Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html

Format:

Books

Publication Date

2002

Available: Copies:

Cover image for The ultimate secrets of advertising

The ultimate secrets of advertising

The ultimate secrets of advertising

by

Jones, John Philip.

Format:

Books

Publication Date

2002

Available: Copies:

Cover image for Integrated advertising, promotion, and marketing communication

Integrated advertising, promotion, and marketing communication

Integrated advertising, promotion, and marketing communication

by

Clow, Kenneth E.

Format:

Books

Publication Date

2002 2001

Available: Copies:

Cover image for Age of propaganda : the everyday use and abuse of persuasion

Age of propaganda : the everyday use and abuse of persuasion

by

Pratkanis, Anthony R.

Format:

Books

Publication Date

2002

Available: Copies:

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