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IIE
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Cover image for The fundamentals of creative advertising
The fundamentals of creative advertising
by 
Burtenshaw, Ken.
Format: 
Books
Publication Date 
2011
Available: Copies:
Cover image for Comparison of narrative advertising and mere product placing
Comparison of narrative advertising and mere product placing
Comparison of narrative advertising and mere product placing
by 
Van Vuuren, Mariken Jansen.
Format: 
Manuscript
Publication Date 
2011
Available: Copies:
Cover image for The nuts 'n bolts of media planning : a comprehensive industry guide
The nuts 'n bolts of media planning : a comprehensive industry guide
The nuts 'n bolts of media planning : a comprehensive industry guide
by 
Belter, Luisa.
Format: 
Books
Publication Date 
2011 2010
Available: Copies:
Cover image for Marketing your own business
Marketing your own business
by 
Baptiste, Annie.
Format: 
Books
Publication Date 
2011
Available: Copies:
Cover image for The annual 2010/11 : advertising, media, marketing and branding
The annual 2010/11 : advertising, media, marketing and branding
The annual 2010/11 : advertising, media, marketing and branding
by 
Maggs, Jeremy.
Format: 
Electronic Resources
Publication Date 
2011
Available: Copies:
Cover image for Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2010
Available: Copies:
Cover image for Integrated marketing communications in advertising and promotion
Integrated marketing communications in advertising and promotion
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Available: Copies:
Cover image for Art & copy
Art & copy
by 
Pray, Doug, director.
Format: 
Video disc
Publication Date 
2010 2009
Available: Copies:
Cover image for Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2010
Available: Copies:
Cover image for Manager's guide to marketing, advertising, and publicity
Manager's guide to marketing, advertising, and publicity
by 
Callen, Barry.
Format: 
Books
Publication Date 
2010 2009
Available: Copies:
Cover image for Advertising creative : strategy, copy + design
Advertising creative : strategy, copy + design
by 
Altstiel, Tom.
Format: 
Books
Publication Date 
2010
Available: Copies:
Cover image for Advertising and promotion : in integrated marketing communications
Advertising and promotion : in integrated marketing communications
by 
Hackley, Christopher E.
Format: 
Books
Publication Date 
2010
Available: Copies:
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