by
Cambie, Silvia.
Format:
Books
Publication Date
2009
Excerpt:
International communications strategy : developments in cross-cultural communications, PR and
by
Gambetti, Rossella.
Format:
Books
Publication Date
2013
Excerpt:
-- References -- Further reading -- pt. 2 COMMUNICATION STRATEGY AND LEADERSHIP --
by
Mead, Richard.
Table of contents http://www.loc.gov/catdir/toc/ecip0413/2004001162.html
Format:
Books
Publication Date
2005
Excerpt:
companies -- Designing and implementing strategy -- Headquarters and subsidiary -- The international joint
by
Usunier, Jean-Claude.
Format:
Books
Publication Date
2005
Excerpt:
marketing environments worldwide -- 7. Cross-cultural market research -- 8. Intercultural marketing strategy