by
Govoni, Norman A. P.
Format:
Books
Publication Date
1986
Excerpt:
Promotional management / Govoni, Norman A. P.
by
Percy, Larry.
Publisher description http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html
Format:
Books
Publication Date
2009
Excerpt:
Strategic advertising management / Percy, Larry.
by
Percy, Larry.
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html
Format:
Books
Publication Date
2005
Excerpt:
Strategic advertising management / Percy, Larry.
by
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format:
Regular print
Publication Date
1997
Excerpt:
Advertising communications & promotion management / Rossiter, John R.
by
Shimp, Terence A.
Format:
Books
Publication Date
1997
Excerpt:
Shimp, Terence A. Promotion management & marketing communications.
by
Mulder, D. (Dalmé)
Format:
Books
Publication Date
2025
Excerpt:
planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion
by
Hackley, Christopher E., author.
Format:
Books
Publication Date
2021
Excerpt:
strategic brand management process and communication planning -- IMC planning -- Limitations to IMC -- The
by
Van Heerden, Neels, 1957-
Format:
Books
Publication Date
2019
Excerpt:
planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion
by
Koekemoer, Ludi.
Format:
Books
Publication Date
2014
Excerpt:
planning -- Chapter 5. Personal selling -- Chapter 6. Public relations and word-of-mouth management
by
Shimp, Terence A.
Format:
Books
Publication Date
2014
Excerpt:
advertising management -- Effective and creative ad messages -- Endorsers and message appeals in advertising
by
Shimp, Terence A.
Format:
Books
Publication Date
2013
Excerpt:
Effectiveness -- PART 4 SALES PROMOTION MANAGEMENT. 18 Sales Promotion Overview and the Role of Trade Promotion
by
O'Guinn, Thomas.
Format:
Books
Publication Date
2013
Excerpt:
Sales promotion -- Management.
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