Search Results for Reputation.

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Cover image for Strategic integrated marketing communications
Strategic integrated marketing communications
by 
Percy, Larry, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live
Format: 
Books
Publication Date 
2018
Excerpt: 
image, identity, and reputation have never been more important and this book unlocks the key factors in
Available: Copies:
Cover image for Strategic issues management : organizations and public policy challenges
Strategic issues management : organizations and public policy challenges
by 
Heath, Robert L. (Robert Lawrence), 1941-
Format: 
Books
Publication Date 
2009
Excerpt: 
: Risk, Risk Everywhere -- Ch. 10. Brand Equity and Organizational Reputation -- Vignettes: Proactive
Available: Copies:
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