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Cover image for Under the radar : talking to today's cynical consumer
Under the radar : talking to today's cynical consumer
by 
Bond, Jonathan, 1957-
Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar
Format: 
Books
Publication Date 
1998
Excerpt: 
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1201386&custom%5Fatt%5F2=simple%5
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Cover image for Peirson and Bird's Business finance
Peirson and Bird's Business finance
Peirson and Bird's Business finance
by 
Peirson, Graham, 1938-
Format: 
Books
Publication Date 
1998
Excerpt: 
2
Available: Copies:
Cover image for Marketing research : a problem-solving approach
Marketing research : a problem-solving approach
by 
Sudman, Seymour.
Format: 
Electronic Resources
Publication Date 
1998
Excerpt: 
2
Available: Copies:
Cover image for Consumer behavior : building market strategy
Consumer behavior : building market strategy
by 
Hawkins, Del I.
Format: 
Books
Publication Date 
1998
Excerpt: 
2
Available: Copies:
Cover image for Direct marketing : an integrated approach
Direct marketing : an integrated approach
by 
McDonald, William J., Ph. D.
Format: 
Books
Publication Date 
1998
Excerpt: 
2
Available: Copies:
Cover image for A history of graphic design
A history of graphic design
by 
Meggs, Philip B.
Table of contents http://catdir.loc.gov/catdir/toc/onix03/97038055.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/97038055.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/97038055.html
Format: 
Books
Publication Date 
1998
Excerpt: 
. The Invention of Writing. 2. The Asian Contribution. 3. Alphabets. 4. Illuminated Manuscripts -- 2. A
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Cover image for Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever
Cover image for Business law and the regulatory environment : concepts and cases.
Business law and the regulatory environment : concepts and cases.
by 
Mallor, Jane P.
Format: 
Books
Publication Date 
1998
Excerpt: 
governance of corporations -- pt. 2. Crimes and torts. Crimes -- International torts -- Negligence and strict
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Cover image for The Internet primer : getting started on Internet : Version 3
The Internet primer : getting started on Internet : Version 3
by 
Erickson, Fritz J.
Table of contents http://catdir.loc.gov/catdir/toc/mh023/98138963.html
Publisher description http://catdir.loc.gov/catdir/description/mh024/98138963.html
Format: 
Books
Publication Date 
1998
Excerpt: 
2
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Cover image for Marketing management : a strategic approach with a global orientation
Marketing management : a strategic approach with a global orientation
by 
Boyd, Harper W.
Format: 
Books
Publication Date 
1998
Excerpt: 
2
Available: Copies:
Cover image for Crafting and implementing strategy : text and readings / Arthur A. Thompson, A.J. Strickland.
Crafting and implementing strategy : text and readings / Arthur A. Thompson, A.J. Strickland.
Crafting and implementing strategy : text and readings / Arthur A. Thompson, A.J. Strickland.
by 
Thompson, Arthur A.
Format: 
Books
Publication Date 
1998
Excerpt: 
2
Available: Copies:
Cover image for Business research methods
Business research methods
by 
Cooper, Donald R.
Format: 
Books
Publication Date 
1998
Excerpt: 
2
Available: Copies:
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